The website shown here makes all its money using affiliate marketing. It basically provides a review of all the broadband carriers in the UK.
If someone in the UK is looking to sign up for broadband service they go to this website to read about all the different carriers available and to compare different plans.
Now, after they've made their decision they can just use the links provided to them by the website owner to sign up for the service.
And guess what? The owner of the website gets a percentage of the sale. All because they provided useful content to the reader.
Not bad eh?
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